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“HumanR analysis of existing survey data gave us new insights about our members. Since then, HumanR has conducted and analyzed numerous studies to help us determine how we can best serve our members and our industry.”
Executive Vice President of Operations
Large Nonprofit Association
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Customers leave that you don't want to lose. Customers talk about their experiences, thereby influencing others to buy - or not buy - your products/services or join your organization. Your internal customers discuss their experiences with your staff, thereby influencing your organization's reputation and your ability to get things done.
Research shows that by keeping only five percent more of their customers, companies can boost profits by 25 to 85 percent. HumanR’s internal and external customer surveys identify specific actions that will improve customer satisfaction, loyalty, and ultimately improve profitability. Our research methodology supports clients in focusing scarce resources on those activities most likely to produce positive results.
We are experienced in reaching a wide variety of audiences.
- Membership and Consumer Surveys: We have conducted membership surveys for non-profit associations; tracking studies for retailers; and product and service surveys for loan service providers, prescription drug fulfillment operations, and audio-visual suppliers.
- Business-to-Business Surveys: We have surveyed the international broadcast clients of a satellite communications company, the information technology clients of a computer services company, and the telecommunication companies served by an engineering design firm.
- Internal Customer Service Surveys: We have surveyed the internal customers of such organizations as information systems, human resources, and purchasing.
HumanR’s expert consultants use a variety of data collection methods, depending on the objectives of the customer research.
- Focus Groups are used to identify issues of importance to customers and to tag potential problems.
- Baseline and Annual Surveys are designed to assess customer satisfaction and pinpoint areas needing improvement.
- Ongoing Surveys are created to track trends, reward high performing business units, and identify and respond to complaints before they result in lost customers.
Many of our customer surveys are conducted using our state-of-the-art web survey engine, The Polling PlaceTM. We also provide phone and paper surveys.
To contact HumanR for more information, please email us at info@humanr.com or download our e-brochure:
HumanR Customer Surveys (two-page descriptive brochure)
© 2010 HumanR, Inc. |
